Built on Real Analysis, Not Empty Promises
We started because we saw too many businesses making decisions based on incomplete information. Since 2017, we've been helping Vietnamese companies understand their competitive landscape through straightforward comparative analysis. No fluff, just clear data and honest insights.
Darius McCall
Chief AnalystDarius spent twelve years working with mid-sized manufacturers before realizing most struggled with the same issue—understanding where they actually stood against competitors. He built our initial comparison framework during late nights at a shared workspace in District 1, testing it with three companies who were willing to try something different.
Roland Whitmore
Strategy DirectorRoland came from corporate consulting but got tired of presenting reports nobody could actually use. His background in data visualization helped us turn complex industry comparisons into something business owners could understand in twenty minutes. He still insists every analysis should pass the "would my uncle get this?" test.
How We Got Here
Eight years of learning what actually helps businesses make better decisions
Started With Three Clients
Launched our first comparative analysis service focusing on manufacturing sector. Our initial reports were honestly too detailed—one client joked they needed a week to read through everything. That feedback shaped how we present information now.
Expanded Industry Coverage
Added retail and service sectors after repeated requests. Built partnerships with twenty-seven companies willing to share anonymized operational data. This network became the foundation for our benchmark databases that companies still rely on today.
Moved to Lào Cai
Relocated from Ho Chi Minh City to better serve northern Vietnam businesses. The move surprised some clients, but operating costs dropped while service quality improved. Plus, we could finally afford proper office space instead of that cramped co-working setup.
Launched Education Programs
Started teaching business owners how to interpret financial comparisons themselves. First cohort had eighteen participants who kept asking questions two hours past scheduled end time. Now we run quarterly workshops that fill up within days of announcement.
Supporting 140+ Companies
Our client base now includes manufacturers, distributors, and service providers across northern Vietnam. Still refining our analysis methods based on what actually proves useful in real business situations.
What Guides Our Work
Honest Numbers
We show you the data as it is, not as you might want it to be. Sometimes our analysis reveals uncomfortable truths about market position, but that's better than operating on wishful thinking.
Practical Focus
Every analysis includes clear takeaways you can actually act on. If we can't explain why something matters for your business decisions, we don't include it in the report.
Real Support
Questions don't stop after you receive the report. Most clients email or call multiple times to clarify findings or discuss implications. That's part of the service, not an inconvenience.
What Actually Happens When You Work With Us
We gather industry-specific data from our network of participating companies and public sources. Then we analyze where your business sits within that landscape—strengths, gaps, and realistic opportunities for improvement.
Most clients use our findings to adjust pricing strategies, identify operational inefficiencies, or spot market segments they're underserving. The analysis typically takes two weeks, though complex industries sometimes need three.
You get a detailed report, a ninety-minute review call, and follow-up support for questions that come up later. Some companies work with us once for a specific decision. Others request quarterly updates to track how their competitive position shifts over time.
